MJR monogramMeredith Johnsen · Identity
A Brand Identity · Portfolio Piece

guide your
heart home.

A complete visual identity built for Meredith Johnsen Real Estate — a Phoenix realtor known for warmth, grace, and a heart-led approach to home. A study in soft desert tones, editorial typography, and quiet luxury.

Logo SuiteColor SystemTypographyArt Direction
Meredith Johnsen on a phone call

welcome home.

guide your heart home✦a phoenix native with a heart for home✦welcome home✦guide your heart home✦a phoenix native with a heart for home✦welcome home✦
01 · The Essence

an identity that feels like the first sunlit morning in a brand new home.

Built for a Phoenix realtor who leads with heart. The system pairs editorial typography with a soft desert palette to feel less like a real estate brochure and more like a love letter to home — warm, grounded, and quietly confident.

6

Logo families

8

Brand colors

4

Typefaces

02 · Brand Story

meet meredith.

a phoenix native with a heart for home.

Meredith walking down stairs

Born and raised in Arizona, Meredith helps families find their dream home in the best location for them. Her approach to real estate is about more than transactions—it's about creating meaningful connections.

The identity needed to reflect that: warm, considered, editorial. Something that feels less like a real estate brochure and more like a love letter to home.

"More than a smooth transaction—clients want to feel seen, supported, and completely confident."

Personal touch
Local expert
Calm in chaos
Trusted guide
03 · Logo Suite

the marks.

A complete family — primary wordmark, framed lockup, circular badges, a vintage-key emblem, a crest of the two together, and the MJ monogram. Built to live across signage, social, mailers, and the keys handed over at closing.

Primary Wordmark
Meredith Johnsen wordmark
Horizontal
Combo Mark
Meredith Johnsen with key
Wordmark + Key
Framed Lockup
Framed wordmark brown
Mesquite
Framed Lockup
Framed wordmark tan
Linen on Sage
Circular BadgesStamps · social avatars · seals
Badge
Round badge brown
Mesquite
Badge
Round badge sage
Sage
Badge
Round badge tan
Linen
Badge
Round badge snow
Snow on Sage
Badge + KeyThe full crest — closing-day moments
Crest
Crest brown
Mesquite
Crest
Crest clay
Clay
Crest
Crest tan
Linen on Mesquite
Crest
Crest sage
Sage
Key Emblem
Key emblem brown
Mesquite
Key Emblem
Key emblem tan
Linen on Sage
Monogram
MJ monogram brown
Mesquite
Monogram
MJ monogram tan
Linen
Monogram
MJ monogram sage
Sage
Monogram
MJ monogram snow
Snow on Sage
04 · Color Palette

warmth in
nine tones.

Inspired by soft desert mornings, sunlit homes, and the feeling of warmth, calm, and belonging.

Primary / Ink#705949

Mesquite Bark

R112 G89 B73

Accent#A3826C

Adobe Clay

R163 G130 B108

Signature#C9BDB2

Desert Linen

R201 G189 B178

Grounding#6C7267

Sage Olive

R108 G114 B103

Soft Glow#F2E7E1

Whispered Rose

R242 G231 B225

Calm Surface#E6E0DA

Morning Stucco

R230 G224 B218

Backdrop#EFEFEE

Soft Limestone

R239 G239 B238

Light#FFFFFF

Pure Canvas

R255 G255 B255

05 · Font Suite

a quiet, considered voice.

HeadingBauer Bodoni Condensed

welcome home.

Editorial headlines, hero statements, large display moments.

AccentEyesome Script

guide your heart home

Soft handwritten flourishes — taglines, signatures, notes of warmth.

Sub HeadingRaleway

A trusted modern guide

Eyebrows, labels, navigation. All-caps with generous tracking.

BodyPoppins

Meredith is the agent for families who want more than a smooth transaction—they want to feel seen, supported, and completely confident.

Long-form copy, paragraphs, web body text. Friendly, neutral, readable.

06 · In the Wild

brand in motion.

Soft, sunlit living room
Lifestyle · interiors
Brand book mockup
Print · client guide
Branded t-shirt mockup
Apparel · branded tee
For sale yard sign in front of a home
Signage · yard sign
Ready

unlock the
possibilities

An identity built to feel like home — soft, warm, and quietly confident. View more brand work in the studio portfolio.